wdiff rfc8107.original rfc8107.txt

Internet Engineering Task Force (IETF) J. Wold
Internet Draft
Request for Comments: 8107 Advertising Digital Identification
Intended status:
Category: Informational January 17, 2017
Expires: July 17, March 2017
ISSN: 2070-1721

Advertising Digital Identification Identifier (Ad-ID)
URN Namespace Definition
draft-adid-urn-03.txt

Abstract

Advertising Digital Identification (Ad-ID) Identifiers (Ad-IDs) are used
identifying Advertising Assets to identify
advertising assets across all media platforms. This document defines
the formal Uniform Resource Name (URN) Namespace Identifier (NID)
"adid" for Ad-ID Identifiers. Ad-IDs.

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http://www.rfc-editor.org/info/rfc8107.

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Table of Contents

1. Introduction...................................................2
2. URN Namespace Definition Template..............................2
3. Namespace Considerations.......................................5
4. Community Considerations.......................................6 Considerations.......................................5
5. Security Considerations........................................6 Considerations........................................5
6. IANA Considerations............................................6 Considerations............................................5
7. References.....................................................6
7.1. Normative References......................................6
7.2. Informative References....................................7 References...........................................5
Appendix A. Additional Background Information.....................7
Author's Address...................................................7

1. Introduction

This document defines the formal Uniform Resource Name (URN)
Namespace Identifier (NID) for Ad-ID Identifiers. Ad-IDs.

Ad-ID is the industry standard for identifying advertising assets
across all media platforms (over (e.g., over the air, on-line, online, over the top,
mobile, and place based). Ad-ID Identifiers Ad-IDs are unique codes for each creative
advertising asset. Those unique codes are applied to all media.

Ad-ID Identifiers

Ad-IDs are an eleven character eleven-character ASCII string except for High
Definition (HD) or Three-Dimensional (3D) codes, which have an H or D in
as the 12th character.

Ad-ID also provides descriptive metadata about the advertisement.
The metadata includes the advertiser, brand, product, commercial
title, product categorization, and other essential data about the
advertisement. The metadata can be retrieved by using the unique code.

[Ad-ID-INTRO] provides

See Appendix A for additional background information.

2. URN Namespace Definition Template

The namespace definition according to

Using the template in [RFC3406] [RFC3406], the namespace definition is as
follows:

Namespace ID:

adid

Registration Information:

Version 1
2016-03-22
Declared registrant of the namespace:

Name:

Advertising Digital Identification, LLC

Address:

Registering organization:
Advertising Digital Identification, LLC
11020 David Taylor Drive, Suite 305
Charlotte, NC 28262-1103
USA

Contact:
URL: http://www.ad-id.org/contact
Email: cs@ad-id.org

Declaration of syntactic structure:

The identifier structure is as follows:

An an Ad-ID Identifier that consists of a unique eleven character
eleven-character string or a unique twelve character twelve-character string (video
codes only).

This string is divided into three parts:

1. A four-character alphanumeric Company Prefix, not starting with
"0"
2. A seven-character alphanumeric code
3. An optional one-character Video Format Identifier.
H - High Definition
D - Three-Dimensional

The URN representation URN-ADID of an Ad-ID Identifier conforms to the
following syntax (expressed using ABNF (as specified in
[RFC5234]) : [RFC5234]):

URN-ADID = "urn:adid:" full-adid-identifier
full-adid-identifier =
full-adid-prefix full-adid-code [full-adid-suffix]
full-adid-prefix = (ALPHA / %x31-39) 3*alphanum
full-adid-code = 7*alphanum
full-adid-suffix = "H" / "D"
alphanum = ALPHA / DIGIT

Examples:

Standard Definition: urn:adid:ABCD0001000
High Definition: urn:adid:ABCD0001000H

Relevant ancillary documentation:

[SMPTERP2092-1] specifies Advertising Digital Identifier (Ad-ID)
Representations.
representations.

Identifier uniqueness considerations:

The Registrar (Advertising Digital Identification, LLC) is
responsible for managing the assignment of the Ad-ID Identifier and shall
ensure the its uniqueness by checking the identifier against the list
of existing ids. identifiers. In addition, each Ad-ID assigns the identifier, adid, in such is associated
with a way that the
uniqueness of the 'adid' will be maintained. Furthermore, an Ad-
ID Identifier its own unique URN-ADID.

Ad-ID Registrar has assigned "adid" as a unique identifier. It is
associated with a single URN-ADID.

Identifier persistence considerations:

The assignment process guarantees that 'adids' are will not be
reassigned or reused reused, and the binding between the id identifier and
its resource is permanent.

By reference

These rules apply to this URN namespace inherits those rules namespace.

Process of identifier assignment:

Ad-IDs are generated by the Ad-ID's proprietary registration
procedures.

Process for identifier resolution:

Ad-ID URNs are resolved via URN resolvers run under Ad-ID's
responsibility. that are maintained by
the Ad-ID.

Rules for Lexical Equivalence:

Lexical equivalence of URN-ADID is defined by case-insensitive
string match.

Conformance with URN Syntax:

As specified above, the syntax of URN-ADID is a subset of the URN
syntax specified in [RFC2141].

Validation mechanism:

The validity of an a URN-ADID can be checked using Ad-ID's web
services. For more information on Ad-ID's web services, please
refer to the following links:

http://www.ad-id.org/user-support/faqs/faq-category/web-services
http://www.ad-id.org/ad-id-web-services-api-guide
Scope:

Ad-ID Identifiers

Ad-IDs are centrally registered, globally unique identifiers of
advertising assets, assets that are used worldwide.

3. Namespace Considerations

Ad-ID Identifiers

Ad-IDs are intended for use in Internet applications, where URNs are
routinely used to identify audiovisual resources. There is no direct
mapping from Ad-ID Identifiers Ad-IDs to existing URN
namespaces namespaces.

4. Community Considerations

The primary registrants of Ad-ID Identifiers Ad-IDs are advertisers and agencies. Ad-ID Identifiers Ad-
IDs can be used by anyone to unambiguously identify advertising
assets and retrieve underlying metadata. The primary benefits of its
use are providing greater transparency and accountability in the
advertising marketplace, help helping to eliminate costly errors
associated with the inconsistent use of advertising asset advertising-asset identifiers
throughout the advertising supply chain, and enable enabling a more granular
audience measurement across multiple platforms.

5. Security Considerations

This document specifies the syntax of the Ad-ID-URN Ad-ID URN namespace and
makes no security representations. Note however However, note that failure to
conform to the syntactic and lexical equivalence rules specified in
[RFC3406] when using an Ad-ID Identifier as a criterion for accessing restricted
resources can result in granting unauthorized access.

6. IANA Considerations

This document defines a URN NID registration that is to be entered
into "ad-id" in the IANA registry of "Formal URN NIDs. It specifically requests the
Ad-ID NID. Namespaces"
registry.

7. References

7.1. Normative References

[RFC2141] Moats, R., "URN Syntax", RFC 2141, DOI 10.17487/RFC2141,
May 1997.

[SMPTERP2092-1] Society of Motion Picture and Television Engineers,
"Advertising Digital Identifier (Ad-ID) Representations",
SMPTE RP 2092-1:2015. 1997, <http://www.rfc-editor.org/info/rfc2141>.

[RFC3406] Daigle, L., van Gulik, D., Iannella, R., and P. Faltstrom,
"Uniform Resource Names (URN) Namespace Definition
Mechanisms", BCP 66, RFC 3406, DOI 10.17487/RFC3406,
October 2002. 2002, <http://www.rfc-editor.org/info/rfc3406>.

[RFC5234] IETF. January 2008. Augmented Crocker, D., Ed., and P. Overell, "Augmented BNF for
Syntax Specifications: ABNF.

7.2. Informative References

[Ad-ID-INTRO]
Ad-ID Identifiers ABNF", STD 68, RFC 5234, DOI
10.17487/RFC5234, January 2008,
<http://www.rfc-editor.org/info/rfc5234>.

[SMPTERP2092-1]
Society of Motion Picture and Television Engineers,
"Advertising Digital Identifier (Ad-ID) Representations",
SMPTE RP 2092-1, April 2015.

Appendix A. Additional Background Information

Ad-IDs are an eleven character eleven-character ASCII string except for High
Definition (HD) or Three-Dimensional (3D) codes, which have an H or D in
as the 12th character.

Ad-ID may have Complimentary Definition Codes (CDC's), (CDCs), which are
matching SD, HD HD, and/or 3D codes where only the 12th character of the
code varies. This only applies to Video video codes.

For example, a video with a standard format and high definition high-definition
format would have a single code for each format.

Standard: ABCD1234000
High Definition: ABCD1234000H

More information: http://www.ad-id.org/how-it-works/ad-id-structure

Advertising Digital Identification, http://www.ad-id.org/

Authors' Addresses Identification <http://www.ad-id.org/>

Author's Address

Jarrett Wold. Wold
Advertising Digital Identification (Ad-ID)
708 Third Avenue, Avenue
New York, NY 10017

Email: jwold@ad-id.org